Sunday, September 16, 2012

Sparsh: Development in a Trimester of rural management - 4...

Sparsh: Development in a Trimester of rural management - 4...: An IRMA Prof. Arunathan always ask a very profound question on poor and rural managers : “Why we are here and why they are there? ” There ...

Saturday, September 15, 2012

66th Week@XIMB

66th Week@XIMB - 09th September to 15th September, 2012

09th September - Nothing of importance happened today in my life. Yet, I was sad. There was demise of a great figure among the community of rural managers. Father of White Revolution, Verghese Kurien was no more with us.

10th September - There is great article paying tribute to Dr Verghese Kurien - Inspiration to a Rural Manager. Dr. Kurien is being limited by media as a man who has created Amul, the Brand of India. His contribution is much more than forming brand Amul. He created a legacy in successfully running cooperative and never succumbing to political pressure. This becomes more outshining in the context of failure of cooperative movement in India.

I was reading QRM in detail for exam. There were great revelation because I had not taken interest in the elective course from start. I got few facts right from a research paper of Fekede Tuli -

1- The quantitative purists articulate assumptions that are consistent with what is commonly called positivist paradigm and believe that social observations should be treated as entities in much the same way that physical scientists treat physical phenomena. To the contrary, the qualitative purist also called interprativist or constructivist by rejecting the positivist assumption contended that reality is subjective, multiple and socially constructed by its participants (Krauss,2005; Bryman, 1984;  Lincoln & Guba 2000; Guba and Lincoln, 1994; Amare, 2004).

2- Positivism is based on the assumption that there are universal laws that govern social events, and uncovering these laws enables researchers to describe, predict, and control social phenomena. Interpretive research, in contrast, seeks to understand values, beliefs, and meanings of social phenomena, thereby obtaining a deep and sympathetic understanding of human cultural activities and experiences.

11th September - ESM and QRM paper were over today. I came to know about Sanjay Ghouse whose mission in his own words “To change the world and make a difference in the lives of the ordinary people”. He is a real inspiration for all of us rural managers.

12th September - CM exam was the last paper. I read about producer companies in detail : Resource Handbook For establishing a Producer Company.

13th September - This is the last day of 4th Trimester.

Let us start with a great line by Peter F Drucker in the "The Practice of Management" first published in 1955.

"No greater damage could be done to our economy or to our society than to attempt to professionalize management by licensing managers, for instance, or by limiting access to management to people with a special academic degree."

Following are his arguments in support of the view:

1. A degree in management does not by itself make an individual a professional manager any more than does a degree in philosophy make an individual philosopher. The essence of professional management is achievement, not knowledge; results not logic. By insisting on holding a degree, we are overemphasising knoledge and completely overlooking skill. This will eliminated those who individuals who, though highly skilled, do not have reqired degree.

2. People once certified as professionals on the basis of their academic degrees would always remain professionals, despite their knowledge becoming obsolete in later years.

14th September - New trimester and new promises. Yet day gone in completing backlog of assignments and submitting fees. There was no coordination between administration and finance. 13th Sept was the last date of fees submission and that coincided with the exam schedule.

15th September - AMDA, QRM and ESM assignments were completed today. There deadlines were within 3 hours.

The Story of Agriculture and the Green Economy

The future of our world depends on addressing global challenges now. We need to create sustainable livelihoods, feed a growing population and safeguard the environment. We need to make the global economy green.

Saturday, September 8, 2012

65th Week@XIMB

65th Week@XIMB - 2nd September to 8th September 2012

2nd September - I submitted a team project report on Asian Paints in SDM. The whole process of data mining, compilation, editing, and printing with the team was good learning.

There was a scheduled industry talk of SREI Sahaj CEO on Sunday afternoon. The topic of the Talk was 'challenges in the service delivery channel and route to market strategies in rural India'. It began late on time but went quite fantastic overall. The Key learning - 'Positive dissatisfaction' is a good start for a young professional like us. There are more standard operating procedures and compliance in a big company, hence it is not a good option for fresher to start their work there.

Guest : Mr. Sanjay Panigrahi , CEO of SREI Sahaj

No rural people will pay for information on weather and government schemes. So business for information directly to the end consumer is not a viable option currently. Delivery and Management should be the key focus for a good business model in rural India. Most companies in India have a strong urban model while only Agri-input companies can claim to have a dent in the rural market. Few companies like Unilever, Dabur, and CavinKare have partial success in this rural arena. People who had worked in rural branches of SBI and RRB's have also knowledge of the rural mindset. Amul is like any other MNC in the front end while rural in the back end.

How to identify and define rural areas? This is a bigger question in front of companies. (I agree with this questioning as one sure way to get the wrong answer is by not framing the right questions). LG has defined an area below the population of 1 lakh as rural. That is an absurd definition. The worst criteria are population as consumer behavior differs due to cultural aspects in different parts of India. Assam and Bengal are more outgoing for education than Bihar and Orissa. One of the good methods employed by companies to classify rural pockets was the distance from highways.

The largest expenditure incurred by companies on advertisement is taken by DD due to its outreach. Local broadcasting channels like Mahua TV and Sarang TV are a good way to reach a rural audience of particular regions. Government has credibility in the rural areas that are lacked by private players. There are nearly 77,000 branches of banks and 1,36,000 Post offices (data not exact) in India. Yet, that number is quite low. Along with high operational cost, due to this trust factor, local MFI's and banking correspondent were used by leading banks for lending in rural India. This shows the importance of trust in making transactions with the rural customer segment.

There is more need for micromanagement in India. Everything is okay, not great at the policy level but implementation is bad at the panchayat/block level. The private player has also to manage and engage daily with governance complexities and lack of infrastructure. Three critical steps changed India in the last decade: First, Pradhan Mantri Gram Sadak Yojana (PMGSY) and The Golden Quadrilateral. This made rural areas more accessible for product/service delivery. Second, increase in funding through various social welfare schemes. And third, rural laborers were paid remittance through a safety net like NREGA.

There is a huge generation of data that requires intelligent MIS and data analyst. There is more need for knowledge before investing time and money in rural India. There is a need to understand the domestic market more than ever in recessing market example tolerance level is more in rural customers. In this quest for understanding rural consumer, answers can be dramatically different and contrary to the popular belief.

3rd September - A very hectic day amid regular classes. I gossiped a lot in the night for mental relaxation. Last class of SDM. It ended overall on a high note with a surprisingly good TED talk video.

Daniel Pink on the surprising science of motivation

4th September - There was a group presentation in ESM on Organic Farming in Cuba. I wanted to raise several statements of protest in front of Professor. I rather restrained myself in the end.

5th September - There was the last class of QRM that lasted for 45 minutes. I had talked with our Professor. She told us few things about rural management education and pedagogy in India. There is a dearth of teaching cases in the area of rural management. This shows a lack of research and funding in this field.

Key Learning: Writing up field notes immediately is one of the sacred obligations of fieldwork. Sometimes maintaining this diary becomes both boring and painful. I repeat the same behavior every day and expected to churn out a new insight. There are confront unpleasant facts, including lack of acceptance, ambiguity about a question, and gaping holes in the analysis. Believe Everything and Trust Nothing is the mantra of the observation to see clearly through the ideological maze.

While Managers are prepared for risk aversion and to achieve profits, an entrepreneur is a risk-taker. In the rural setting, business development and community mobilization become a key tasks for anyone. Trust is something on which business works in rural areas.

6th September - A great news for XIMB RM 2011-2013 batch. Our batchmate Sreevidya Gowda (India) was chosen among the TOP 50 INDIAFRICA BUSINESS VENTURE Winners. Nirmal purifier has been designed to provide access to iron-free safe drinking water at a low cost. The design was a semifinalist at the Dell Social innovation challenge and a finalist at the Acara Challenge conducted by the University of Minnesota.

Listening to the New Amul Manthan Song

The Manthan music video has a unique emotional appeal. The lines like 'khush rahe tera beta beti' in the new music video show how it is because of the efforts of a rural milk producer that nutritional requirements of a child to an urban mother are taken care of.

7th September - HRM paper over. Do you know who is Amanda Ammann? I was also not knowing about her details till now. I meet her few times but she never revealed her real identity and just enacted as a normal exchange student.

8th September - MFM paper is over. The tragic story of making mistakes in the balance sheet went on this time also.

Saturday, September 1, 2012

64th Week@XIMB

64th Week@XIMB - 26th August to 1st September, 2012

26th August Past performance are not an accurate predictor of future outcomes. Yet they can give a reference line about the academic career of the person. So much can be said in reference to the academics grades. Are we the student more than the CV and grades?

There was also a lot of thinking gone over the news item - Placement reportage: How the DMS, IIT Delhi 2012 placement report is designed to mislead you?. This shoddy practices of fudging placement report without having a real-world experience of running a values-driven company possess a serious ethical challenge. It is actually a less known but well performed malpractice in most of the B-School!

While army officers go beyond the call of duty sacrificing life for the country, investment bankers do exactly opposite. I can understand root cause of such problems in our education system only that never punishes plagiarism and other such activities. This makes me deeply critical, but am trying hard not to become cynical. As thy folklore wisdom persist that MBA is hyped but post MBA life is over hyped.

27th August There was talk given by Mr.Roy Prosterman, Founder of Rural Development Institute (RDI). He has twice been nominated for Nobel Peace Prize.

There was exhaustive discussion on Spectrum Brands, Inc.--The Sales Force Dilemma in SDM class.

28th August There was virtually not much substantial gain in attending MFM, CM and HRM lecture today.

29th August - A huge discussion on the future of RM program in QRM class. RM program has currently ambi dextrous nature. With its position, it is difficult to find any College to do bench-marking for academic curicula. To understand crux of the debate, one need to use right nomenclature either development or management. Any college should have these aspects for growth: Creation of knowledge through research, Application of knowledge within the industry through commercialization and dissemination of knowledge through classroom lectures. There is a huge gap in research area that needed major thrust .

Any college is built around three pillars: administration , faculty and alumni. At the moment, all of them are not clear about their own vision of XIMB and the third we don't listen any about. There is a practical joke in XIMB that those few who raise the slogan of RM in the loudest voices have nothing to do with the vision of this program. Testosterone and allegiance-driven student community has no place to stop and think over vision of the programme.

Not a single memorial exists today for Fr. Bogaert. What a shameful state of XIMB RM that can't even honor its own pioneering professor and patron. Father Bogaert was the first co-ordinator who facilitated in setting up of CENDERET in 1989. He was the driving force for this Rural Development(RD) program that later evolved in to Rural Management(RM).

30th August - The last class of ESM was on corporation and sustainability. The transition to sustainable capitalism will be one of the most complex our species has ever had to negotiate. Traditional accounting methodas never takes in account natural assets.Current financial tool like NPV or IRR can't easily account for intangible benefits. Sustainability is a parameter of long term impacts and we have to look in the economics with more timeless way, for next generation rather only as discounted cash flows. There was an article on sustainable practices of ABB ltd. on same day worth looking.

One of our Alumnus Mr. Nikhar Gyanesh (2005-07 Batch) currently working with CEAT Tyres as Senior Product Manager visited campus. His talk revolved around Tyre industry and importance of academics in the industry for 'gyaan'. Tractor companies were major clients of Tyre Industry. M&M has a share of 41.4 per cent in the tractor market, followed by TAFE at 23.4 per cent and Escorts at 11.4 per cent. John Deere accounts for a market share of only 7.5 per cent.

31st August - I visited to the C&FA office of Dulux paint today. This visit was done for understanding sales and distribution network of Dulux paint. The discussion was very small due to last day of the month. AkzoNobel is the parent company of this brand. We were given additional 'gyaan' that AkzoNobel has been ranked as the most sustainable chemical company in the Dow Jones Sustainability World Index (DSJI).

1st September - I have heard and seen a lot of XIMB-RM social group’s view of reality. A lot of talks with fellow rural managers became an important data source on ecosystem of the college, private thoughts, and feelings about after-school jobs and future possibilities.